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Tue, Apr 18 3:00 PM

Tourism Boot Camp- Boosting Your Consumer Visitation & Online Relevance

by CellarPass Marketing
Fredericksburg, TX

Join us for an informative session led by a panel of wine and travel industry experts that will show you how your company can take advantage of their experience in boosting visitation to your tasting room. LIMITED SPACE.

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Event Information

Attracting Quality Guests, Building Bottom Line and Staying Socially Relevant

Join us along with other distinguished members of the Texas Hill Country for an informative 90-minute session led by 3 wine & travel industry experts that will demonstrate how you can attract and grow visitation from offline and online sources, boost your bottom line and your club memberships and maintain social media relevance with an engaged audience.

Presentation starts promptly at 3pm.

Boot Camp Overview
- Identify and target the right guests that fit your brand's demographics.
- Give a healthy boost to club memberships.
- Effectively marketing your special events, tours & tastings to attract   more guests.
- Building, maintaining & rewarding a referral network with local tour operators and CMPs.
- Getting the most out of your business' Yelp profile
- Convert 'melon squeezers' into customers.
- Technology and Tourism – What’s new
- Best practices in social marketing with actionable takeaways you can implement now


Speakers & Key Industry Representatives

Sarah Elliman, CEO and co-founder of CellarPass has recently moved to Seattle to share her 15+ years of luxury retail marketing experience consulting for some of the top, most sought-after wine country properties in the U.S. [[view bio]]

Ron Scharman is CEO of Astra Digital Marketing Services, headquartered in Napa, California. This full service agency specializes in social media and content marketing, email marketing, and other digital solutions for wineries. [[view bio]]

Tomas Rey Senior Community Director & Marketing Manager for Yelp San Antonio has overseen all marketing, PR, event, business development and branding initiatives in the region. Tomas will be overseeing the 6th Annual Yelp Spring Break, a national week-long series, which will be hosted for the first time in Texas this Spring. He's most proud of co-founding the Yelp Salutes Our Troops Initiative which allows users to access local businesses offering military discounts using the Yelp mobile app. . [[view bio]]

Who's Attending

    • Cool people like you that enjoy Education and Special Events should most-definitely plan on attending.

  • Connect to see which of your Facebook friends are going to Tourism Boot Camp- Boosting Your Consumer Visitation & Online Relevance.

Venue Location

Messina Hof- Texas Hill Country
9996 U.S. 290, Fredericksburg, TX 78624

Tuesday, April 18, 2017
3:00 PM to 5:30 PM

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