According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they show an intention to grow even more.

Indeed, event marketing is an excellent opportunity to raise credits for your company, generate qualified leads, and ensure revenue. While hosting an event in real life can be a challenge that requires a professional planner, when it comes to sending invitations and ensuring good attendance, you can easily handle it without outside help.

And all you need is an event invitation email that has an irresistible call to action. Let’s dive into event invitation emails, walk through the basics, best practices, and examples from big brands so that you can get some good cues on how to ensure all your users join the party.