Fritz Underground Winery

Cloverdale, CA

Make Reservations


  • Fritz Underground Cave Tour $45.00/ppGROUP SIZE 1 - 12

    Fri | Sat | Sun

    Explore the hidden depths of Fritz. Built into a picturesque hillside, the tasting room at Fritz offers sensational views at every turn, along with delicious wines. But to fully understand what sets us apart from the rest, you’ve got to go underground and there is no better way than to go on our Underground Winery Tour! We’ll show you how we utilize our unique design to produce wines by employing a full gravity flow process of winemaking. Book today! Approximately 1.5 Hours.

    Reserve

  • A Taste of Fritz $15.00/ppGROUP SIZE 1 - 12

    Mon | Thu | Fri | Sat | Sun

    An introduction to the Fritz portfolio with a sampling some of our better-known wines. This tasting features wines from fruit grown here on our Estate, as well as sourced from premium Russian River Vineyards. . Approximately 30 Minutes.

    Reserve

  • Fritz Reserve Flight $20.00/ppGROUP SIZE 1 - 16

    Mon | Thu | Fri | Sat | Sun

    If you want to elevate your tasting experience and spoil your taste buds look no further than our Reserve Flight. At Fritz, winemaker Brad Longton is intimately involved with every step of the winemaking process, beginning even before the grapes leave the vine. This gives him the ability to hand pick the best lots and best barrels to turn into our elegant Reserve wines. This flight includes our Sparkling, Reserve Chardonnay, Pinot Noir, Zinfandel, and Cabernet Sauvignon. Approximately 1 Hour.

    Reserve

About Fritz Underground Winery

Come visit our unique Underground Winery!

Read More

Fritz Underground Winery is unlike any place you've ever visited. A visionary wonder built ahead of its time by namesake Mr. Jay Arthur Fritz in the late 1970's, this monumental Gaudi style masterpiece represents a viticultural passion for sustainability, quality, and tradition. Built into the side of a picturesque hill atop the northernmost region of the famed Dry Creek Valley, the Fritz Winery operates with a modern sensibility for efficiency and awareness by utilizing the unique attributes of its subterranean design. We offer tours on Saturday and Sunday at 11am and 2pm by appointment.

Notable Features

  • Architectural Appeal
  • Boutique Winery
  • Family Friendly
  • Family Owned
  • Hand-crafted
  • Limited Production
  • Olive Orchard
  • Picnic Area
  • Scenic View
  • Special Events
  • Sustainable
Experiences

  • Bar Tasting
  • Large Groups (8 - 20)
  • Reserve Tasting
  • Tour and Tasting
Varietals Offered

  • Cabernet Sauvignon
  • Chardonnay
  • Dessert Wine
  • Late Harvest
  • Malbec
  • Pinot Noir
  • Rosé
  • Sauvignon Blanc
  • Sparkling Wine
  • Zinfandel

Photo Gallery

Average Score from CellarPass VisitorsMy BFF
Overall Score 4/5
First Impression 4/5
Hospitality 4/5
Ambiance 4/5
Allison K. Member Since 5/26/2019My BFF
Fritz Reserve Flight on 7/13/19 10:30 AM

It was such a great tasting. Ken was so knowledgeable and friendly and the wines were delicious and well priced. And the grounds are beautiful!

Overall Score 5/5
First Impression 5/5
Hospitality 5/5
Ambiance 5/5
Mona A. Member Since 6/27/2019My BFF
Fritz Underground Cave Tour on 6/29/19 2:00 PM

My husband and I enjoyed our guide Jim.. very informative and knowledgeable about the winery and wines! Great tasting wines also !

Overall Score 5/5
First Impression 5/5
Hospitality 5/5
Ambiance 5/5
john d. Member Since 10/17/2016My BFF
Fritz Underground Cave Tour on 5/04/19 2:00 PM

Wonderful experience.

Overall Score 4/5
First Impression 5/5
Hospitality 4/5
Ambiance 5/5
janine b. Member Since 3/1/2019My Boss
Fritz Underground Cave Tour on 3/15/19 2:00 PM

Our tour was interesting but disappointing for the price point. We went on a similar tour that was much nicer and much more interesting because of our tour guide. I wouldn’t recommend it. The best part were the swings out over the lake.

Overall Score 1/5
First Impression 1/5
Hospitality 1/5
Ambiance 1/5
Shilpi T. Member Since 8/22/2018My BFF
Fritz Reserve Flight on 9/02/18 12:30 PM

This trip was partially planned for my best friend's birthday and Fritz's definitely did not disappoint! I had made mention of her birthday on the reservation, but I completely forgot that I had done that as I made the reservation a month in advance. So, what a kind surprise it was upon arrival to see how our party had a few special touches add to our tasting.

Overall Score 5/5
First Impression 5/5
Hospitality 5/5
Ambiance 5/5
Cheri M. Member Since 10/25/2018My BFF
Fritz Underground Cave Tour on 10/26/18 2:00 PM

We were well informed about the operations and the wines. The wines were very good.

Overall Score 5/5
First Impression 5/5
Hospitality 5/5
Ambiance 5/5
Norman S. Member Since 9/18/2018My BFF
Fritz Reserve Flight on 9/22/18 2:30 PM

Great Property, off the beaten path, with great view. Nice wine, probably 4 of 5, nothing that blew us away. We'll come back.

Overall Score 4/5
First Impression 4/5
Hospitality 4/5
Ambiance 4/5
David P. Member Since 9/3/2017My BFF
Fritz Underground Cave Tour on 9/30/17 11:00 AM

The building and grounds grab you as soon as you arrive. The tasting room is comfortable, neat and clean. Our guide, Leo, took us on a tour of the vineyards, property and underground. We liked a few of the wines and joined the club.

Overall Score 4/5
First Impression 4/5
Hospitality 4/5
Ambiance 4/5
Karen N. Member Since 9/24/2017My BFF
Fritz Underground Cave Tour on 9/24/17 11:00 AM

very small, took awhile for our male guide to warm up to us-ended up wonderfully. Our guide's sense of humor emerged and wen ended up feeling very special. The wines were unique here, very bright with acidity. I am a white wine drinker, but I drank the pinot noir here and it was the best in Sonoma.

Overall Score 5/5
First Impression 4/5
Hospitality 4/5
Ambiance 5/5
Diana R. Member Since 1/25/2017My Frenemy
Fritz Reserve Flight on 9/08/17 10:30 AM

Fortunately, the wines speak for themselves. We were assisted by a very new employee and she knew very little about Fritz, the wines or how to conduct a tasting. Even poured the red and white wines in the wrong glasses. Everybody is new, at some point. Hopefully she will learn quickly.

Overall Score 3/5
First Impression 2/5
Hospitality 1/5
Ambiance 4/5
Stephanie A. Member Since 6/2/2017My BFF
Fritz Underground Cave Tour on 9/02/17 11:00 AM

Wonderful cellar tour and delicious wines! It was everyone's favorite out of the group!

Overall Score 5/5
First Impression 5/5
Hospitality 5/5
Ambiance 5/5

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