Event Invitation Basics: Best Practices & Examples You Can Borrow

May 27, 2021
By Nataly Birch

In order for your event to be successful, you need a "full house". And to hit that mark, you need to design an invitation that has an irresistible call to action.

According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they show an intention to grow even more.

Indeed, event marketing is an excellent opportunity to raise credits for your company, generate qualified leads, and ensure revenue. While hosting an event in real life can be a challenge that requires a professional planner, when it comes to sending invitations and ensuring good attendance, you can easily handle it without outside help.

And all you need is an event invitation email that has an irresistible call to action. Let’s dive into event invitation emails, walk through the basics, best practices, and examples from big brands so that you can get some good cues on how to ensure all your users join the party.

Power User Tip

Did you know that CellarPass has a built-in invitation system that's absolutely F-R-E-E to use? Yep, we make it extremely easy to import your lists and even send invites to previous attendees.

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